April 3rd, 2004
Yes, M-A-dollar sign-E is back. Ma$e has decided to make a rap-comeback. I am sure many of you are as confused as a Republican. I know the first thing in my mind was “I thought he was preaching and co-writing books”. Yes, he’s still preaching but now he wants to join Nelly’s label as an artist. That makes sense. Then I thought “maybe he’s going to be somewhat creative and put some sort of Gospel-Rap into the mtv generation brain”. But, he’s not. He’s coming back as the average harlem wapper. I really am not going to look out for that. But, I did catch mad people (males) on the radio literally screaming at his plan to return. What you think what? Mase be old Mase be sold?
I know I have a picture of the preaching Murda Ma$e up there but the real buzz around the industry has been Prince. Apparently Prince is on a major tour right now for his new album “Musicology”. The gimic is that anyone who goes to the concert will get a free copy of the new album. Now Prince has not been in the spotlight for some time and his name is probably meaningless to MTV viewers, so you may ask “Why is his giving his album free to the people who will actually buy it?” I mean, he sold out every venue in advance. The amount of free CD’s he is giving out is way more then 500,000. That’s more then gold. “Why is he doing this?!” I know y’all are thinking he must have jacked the price of the ticket up to compensate. The price of the tickets range from $50 to $75. He did. The only difference is that all $10.00 dollars of that supposed CD price go into his pocket instead of the normal .10 cents. And we all know artists forget the label and make most money off tours anyway. I don’t feel right giving him credit for this idea but it may only be half of his scheme. Apparently, Prince, noticing the amount of music piracy that happens these days decided to put his own twist on it. If you don’t know, both Napster and iTunes offer albums legally via pay-per-download. Not only can you legally download albums but single songs as well. So Prince decided, “Why should people go to iTunes for my album when they should be able to just get it via pay-per-download from my site?” You might say, “How is that genius? That’s pretty obvious.” But it’s not obvious. It’s as genius as the “free” CD’s. When people download his album from iTunes not only is the label taking a percentage but iTunes also. So it’s actually worse the people buying the CD from Sam Goody. By offering the CD on his site via pay-per-download, Prince is pocketing all $10.00 of that CD as opposed to the .10 cents of it. Once again he is leaving the label out of it. I mean, why should he care if his album does poor SoundScan numbers if he’s making so much more money. And who knows, by doing this his album might sell more in stores. I’d actually like to see this catch on. If Eminem personally offered his new album via pay-per-download he would make so much more money while leaving his label with no percentage of those online sales. Any artist of any status level should be able to pull this off with just a little promotion. This may change the game. Label = Enemy. (And I know y’all noticed all the lay-offs at the major labels too. Artists are getting laid off. HOLLA!)
Kanye is still “Flava of the Month“. And don’t you hate those people that claim their no-name artist is the hottest ever to grace the earth. Check this hilarious article about those people titled “Hate The Hype“. Also check out what makes a good artist and what the game needs.
I try to update once a week y’all! The radio is coming soon!
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